Blog

Do you really need a car portal or platform? And how do you calculate the value? Last week, I gave a presentation at Leaseplan with my friend Brian Pasch about online marketing in the automotive industry and how to deal with leads. Interesting subjects, of course, but it is even more interesting to be on […]

Are portals worth their money? Many car companies struggle with the question whether their investment in car portals is worthwhile. Determining the value of an investment is often difficult if you cannot or do not want to measure the whole funnel. Usually, reactions are made based on assumptions rather than on facts. Car companies often […]

Call Track Manager: The new service from #DCDW Did you know that the telephone lead is the best convertible lead you can receive in your car company? 70% of people who call for information buy a car within two weeks (source: Nieuweautokopen.nl 2014). Did you know that at Marktplaats, where we work with call track […]

Who determines whether a lead is good or not? Prequalification is a human characteristic and therefore also a characteristic that you see with many sales people when it comes to lead follow-up. A lead with little information, a weird e-mail address, or a phone number with 123456789 is not always treated with the same energy […]

What are good reasons to start a BDC in your dealership? The ‘buzz’ word of the last years in the automotive industry is undoubtedly a BDC or KCC. Or a new department with activities that mainly have to do with the telephone. Often starting with the follow-up of service-related matters, but also increasingly based on […]

Why Facebook is currently ‘gold’ for dealers! At the moment there are just a few car dealers that use Facebook to advertise. This is unfortunate because Facebook is currently the cheapest channel with the best results, in combination with the best data available. However, many car dealers do not have a good marketing partner who […]

What the Car Sales Buyer 2.0 must meet! Many car companies and dealers find it difficult to turn their car salesman into a car salesman 2.0. The theory is still manageable, but the implementation in practice is much more difficult. Often employees in the company are stuck in their regular work and to organize this […]

There is not enough knowledge about the Return on Investment on your marketing spend in the automotive industry! When I am with dealers to show them the ‘Power of Marktplaats’, that is often the first time that these significant statistics are seen. The same applies to the other portals and their numbers. For many car […]

Why Bynco really has a chance of success! I am following the American website Carvana.com for a while now. This is a website where consumers can buy a used car online, with above-average interest. Meanwhile, I was hopefully waiting for the Dutch version of Carvana. And here it is: this week Bynco.com is online, a […]

Penske Automotive says it doesn’t and they can unilaterally prove it! Whatever research you read, you usually read the same thing. The 2017 customer wants speed and transparency. If you look at the different generations that buy cars nowadays, it is noticeable that the generation up to 45 years of age wants transparency and does […]