Recently, Autoscout launched a feature that allows you as an advertiser – in this case me – to see more of the customer journey than just name, phone number and email address. You can now see for example the following: Email Autoscout From the overview above you can extract the following information: this customer has […]

Three years ago I entered the world of lead management systems. My first encounter with David Pilo, CEO of Walcu, immediately felt right. Not only did a business collaboration emerge, but also a personal bond. The idea was clear: introduce Walcu in the Benelux. Not just implementing a system, but building a platform that truly […]

NADA2026 Las Vegas The recent NADA was one of my best in the past 15 years. Walking the expo and attending the workshops, I see and feel that the time I invested in people and content pays off in new friends, partners and new ideas that you only get to see behind the scenes. I […]

Over the past week, you have been able to see it extensively on LinkedIn and on the travel blogs of Rolf Westgeest on BKAN.nl: the NADA2026 in Las Vegas. A large group of Dutch and Belgians attended. However, not everyone has the opportunity to make such a trip, and especially to be allowed to do […]

Yes, it’s tradition! I’m writing my first article about the NADA on the plane on the way to Las Vegas, and this year is no different. I don’t yet know what I’m going to experience there, but one thing I know for sure: the stands where no AI is offered can be counted on one hand.

We always go with a regular group: my wife Olga, Stefanie van Dijk-Meenink, Gerben Beck, Maarten Bekkers and me. In addition, of course our Marktplaats colleagues Melvin Ester, Michiel Aker and Alexander Prinssen are going, who will be there a day earlier.

In several countries around us, it is quite normal for the automotive portal to give an indication of the asking price of the car. For example: ‘good price/average/too expensive’. With all the data the portal has at its disposal, that should in theory reasonably be possible. In the Netherlands, Autoscout24 made a brave attempt a number of years ago to launch this in beta and the market exploded in their face. With the result being the creation of VASS Netherlands. Afterwards, the project was put aside for several years. But of course, it will come back somewhere at some point.

That is the key question we are going to answer during the upcoming #DCDW Events on March 31 at Hotel Van der Valk Antwerp and on April 1 at Hotel Van der Valk Houten. Our keynote speaker is none other than Russell Richardson! He is perhaps the most well-known social media influencer in our business […]

What would I actually do as a dealer with my own CCC? That is much simpler to explain and also easy to organize. I speak to many dealers who would like to have their own CCC to follow up on active online leads. I am not a fan of that myself, because what is the […]

It is Tuesday as I write this, and I am at one of my favorite business places: my store in Doesburg, the Ligier and Experience Store Doesburg. And there is nothing happening. Just like the neighbors and the dealers I talk to. Since Saturday, it has been quiet… in sales, that is! Of course, dealer […]

I’m not really into New Year’s wishes. In fact, I actually find them two terrible (holiday) days, which I prefer to put behind me as quickly as possible. On to a new year, new opportunities and new possibilities. And it’s those possibilities I want to talk about today. LEF and Calldrip For quite some time […]