Do you know what’s great about working at Marktplaats? On the surface, it looks as if nothing ever changes. Marktplaats is still the Marktplaats we all know, but under the hood so much is changing that you sometimes forget to talk about it. At the same time, our users pick it all up straight away, […]

Has the website had its day as the destination for all your marketing investments? That is a question you really do need to ask yourself as a car business in the AI era we are now in. I am working on a new version of Nieuweautokopen.nl, simply because I enjoy working on new ideas, and […]

Importer stock. When I first heard the term, I had to ask what it was. “What kind of stock, and what is the importer or dealer supposed to do with it?” I have been writing about dealer processes for more than ten years. I did not know the importer stock process. And yet there are […]

The past six weeks have been very busy with the many events our industry has to offer! Whether it is the dealer seminar by AUMACON or the flagship event for independent car businesses, SuperCharge by BOVAG: they all serve their purpose. And that purpose is, as a rule, mainly networking with colleagues. Something that is […]

Recently I woke up early on a Saturday with complete mental clarity: I am going to stop with Doesburg. I asked myself: what makes me happy and what does not? And yes, I really love selling cars on Saturday mornings. But alongside that, I lead #DCDW and Carmen Automotive BDC with my partners, I run […]

A lead comes in via AutoScout24. A customer wants a test drive in a used car. Name, email address, phone number: 0471 23 45 67. Calldrip is ready to connect the salesperson and the customer right away. But which number are we actually calling? Is this a Dutch person with a typo, or a Belgian […]

Do you have that too? You take a test drive in a new and unfamiliar car because you are in the market for something new. For example next week at the EV Experience, where you will be test-driving ten different cars. Where is the kill switch? Chances are you will not feel at home in […]

I came across it somewhere in the many statistics and data we have at Calldrip, while researching why lead conversion was so low and what could be improved. Suddenly I saw the name of a competitor in call reports. Not that I had never seen it before, but it just caught my eye. You know, […]

I have been fine-tuning my portals dashboard for quite some time now. It is a dashboard that lets you compare four portals and Gaspedaal at a glance and calculate the ROI on your investment. Live Dashboard I have also built a live Marktplaats Dashboard that shows me every day how the advertised stock performed the […]

In the many discussions and conversations I have with my colleagues at Marktplaats, with dealers, with salespeople and with the fellow competitors at the other portals, the added value of the portals often comes up. What is the value, exactly? Is it just online and telephone leads? Or is it the result of a VDP […]