ChatGPT: The new organic gold?

This week it suddenly caught my attention that we received a lead for a new Ligier via our own website, with the referral: ChatGPT! A quick look in GA4 (where, to be honest, I still don’t always fully find my way) showed that this was not the first lead coming in via ChatGPT!

Especially for our other store, the Experience Store Doesburg, we already wrote the texts about 18 months ago with the idea that they should be easily found in ChatGPT — incidentally without knowing exactly what we were doing at the time. And now you can see the result!

Google versus ChatGPT

You can see that Google is doing everything it can to remain relevant, among other things by showing AI search results as the first organic result. Still, you also see that more and more search queries are coming in directly via the ChatGPT domain. And those can lead to organic and high-quality traffic to your website.

Practical advantage

In our LMS from Walcu, we can immediately see where a lead comes from, which campaign or source is linked to it, and that the destination is our own website. This makes the follow-up much better and more targeted. When I asked the customer what his search query in ChatGPT was, it turned out to be surprisingly simple. See below:

Content remains the key

Once again, this underlines the importance of high-quality content. Those who create the most relevant and valuable content, supported by reviews and up-to-date information, surface more often. After all, AI needs fuel — and you have to provide it yourself.

Webinars on SEO in ChatGPT

In the automotive industry, there have already been interesting webinars on this topic. Among others, InfoTrade Automotive Marketing and PowerKraut (Remco Roos, Frans Huetink) have organized sessions:

• Infotrade Blog
• Powerkraut

The feeling of 20 years ago

It reminds me of 20 years ago, when with just a bit more effort and courage you could already take a significant lead over the rest. Those who dared to change and invest back then were miles ahead. And that is no different now. Those who lead the way now create an advantage that becomes increasingly difficult for others to catch up with — because AI also follows relevance. This is how success often becomes a self-fulfilling prophecy.