That is the key question we are going to answer during the upcoming #DCDW Events on March 31 at Hotel Van der Valk Antwerp and on April 1 at Hotel Van der Valk Houten. Our keynote speaker is none other than Russell Richardson! He is perhaps the most well-known social media influencer in our business when it comes to selling yourself as a car salesperson and your company/dealership!

He was hands-on, practical, content-strong, and full of energy and enthusiasm.

I met Russell last fall at an event in Kansas City, and it was the best presentation I have seen in the U.S. in recent years. He was hands-on, practical, content-strong, and full of energy and enthusiasm. His knowledge is relevant for any automotive company, regardless of whether you are a marketer, salesperson, or owner. Everyone can immediately put his insights into practice! In the Netherlands, we have our own well-known car salespeople on social media, such as Alexander Sterk and Danny Hendrikx, so we all see how it already works and is successful.

About Russell Richardson:

Russell Richardson started at a small Lincoln dealership in a very competitive market. He grew from eight cars per month to consistently more than 30 sales per month. He did this by using social media to reach his local community, stimulate repeat purchases and referrals, and create inbound demand.

Along the way, he built an audience of more than 1.5 million followers and proved that personal branding is not about going viral, but about being visible, building trust, and being remembered.

Today, Russell travels the world to teach car salespeople and dealers how to use social media to dominate their local market, sell more cars, and build real brands that work for them every day.

Program:

Besides Russell, we also have more speakers and panel discussions to make online automotive better! As usual, 2dehands and Marktplaats will provide the lunches and give a fun presentation and/or firechat!

Additionally, Niels Oude Luttikhuis, founder of ikwilvanmijnautoaf, will talk about his entrepreneurial adventures.

The rest of the program is still being filled in; we will inform you about this later. You can already register for free if you belong to the core target group: employees of car dealerships, automotive companies, importers, and leasing companies. If you are interested but do not belong to the target group, we request a co-investment of €595 to keep our meetings free for the target audience.

Our partners

Calldrip, Marktplaats, Walcu, 2dehands / 2ememain, CARMEN Automotive BDC, BKAN, Bart Kuijpers Automotive Nieuws, DriveTogether, Autotelex, GO Remarketing Solutions, RDC, Novaco AI, Autorola Group · Netherlands, Vinacles, CarQall – Voice AI, Hexon, ikwilvanmijnautoaf® | driven by dealerdirect®, AMI – Automotive Marketing Intelligence for you, BCA Autoveiling, PowerKraut, AutoFacets (A Gateway Group Company), Automotive Intelligence