Live Store 3.0 now at Experience Store Doesburg!

Years ago, I think it was more than ten years ago, I was on a Monday morning, the last morning of the NADA in Las Vegas, in one of the last workshops of that year. There was almost no one left; most people were already packing up. The topic of that workshop seemed interesting to me. It was, and I can still remember a lot of it, about the next step Fiat had taken in Brazil in selling cars online.

It seemed like a fascinating topic to me, as the owner of Nieuweautokopen.nl. They discussed the ‘Fiat Live Store,’ see this video.

And I had already written about it in a article.

When I started three years ago in Doesburg with the Ligier Store Doesburg – Experience Center, I also aimed to set up a Live Store. Just like Fiat, but a better version of the store we had back then at Nieuweautokopen.nl, including live cam and chat. Our Doesburg version then worked as follows:

With a simple click, a Facetime or WhatsApp video conversation was started. It worked well; a number of people used it and we even sold cars through it. We use Facetime anyway often for incoming conversations with specific questions about a car. This way, we can immediately answer the question using the car itself.

By now, we do it differently, and even better, I can say! You can even follow our new ‘Live Store’! Let me explain what I mean by that.

Every Facetime or WhatsApp video conversation is great, but not trackable in the LMS. That there is a ‘lead’ is unknown, and how many conversations the salespeople had with that lead is also unclear! And that while every conversation, WhatsApp message, email, phone call — incoming and outgoing — goes through Walcu. Also, we could not use the CTA button properly; it was only found on a page you had to search for first…

Vidify360

The solution is called Vidify360! This is an app with which I can place a CTA button in the right places, for example on the VDP page, as you can see below. It is next to the normal CTA button, and the mobile version also has that button. Personally, I already find two CTA buttons a lot… sometimes too much. The button is ‘off’ and therefore not visible during the times we set as closed. Within opening hours, the customer can simply click it!

The conversation is set up like any other conversation, via WhatsApp video or Facetime, which is now common. Facetime is now so well established that it is time for the next step. Thanks to Vidify360, I can track how many leads I receive, see below. These leads can be sent to Walcu, and the Calldrip/Walcu technology can convert the audio files into text. CallScoring from Calldrip then makes a summary of that text and automatically sets the follow-up steps in Walcu. Everything is fully visible and transparent!

So: from a camera on your head to a tool you have in your hand daily — the phone — to a transparent way of lead follow-up. That is a live conversation using Vidify360!