I’m not really into New Year’s wishes. In fact, I actually find them two terrible (holiday) days, which I prefer to put behind me as quickly as possible. On to a new year, new opportunities and new possibilities. And it’s those possibilities I want to talk about today.

LEF and Calldrip

For quite some time now, together with Calldrip, in combination with LEF by UnameIT, we have developed a feature that makes it possible to call out directly from LEF via Click to Call — powered by Calldrip. I understand that you might be thinking: what is he talking about? Let me briefly explain.

When it comes to lead follow-up — and yes, even in 2026 this is still essential — Calldrip provides that very first, lightning-fast response. Within 30 seconds, the potential customer is on the phone. After the call, the Calldrip Scoring AI automatically creates a summary, which is placed directly into LEF. This ensures that there is always a solid and honest call report available. But… of course, it doesn’t stop there.

Most (online) leads require multiple call attempts:

• to get a conversation at all,
• to schedule or confirm an appointment,
• or to follow up on a quotation after the customer has visited the showroom.

All tasks that we expect the salesperson to carry out. But let’s be honest: that doesn’t always happen. Even if the box in LEF is ticked saying the customer has been ‘called’ — in practice, we all know that this tick sometimes says more about intention than about action!

Click to Call

You can see it in the visual above. This example customer has submitted a request for a Ford Tourneo. The salesperson wants to call the customer and simply clicks on Click to Call. His phone rings, followed by the customer’s phone.

Whatever the outcome — conversation, no conversation, voicemail or not — everything is automatically logged in LEF via the smart interface with Calldrip. At the bottom right (visual below) in the timeline, you immediately see that the summary has been added, without the salesperson having to do anything.

As a sales manager, you therefore also see these call summaries directly in LEF. You don’t just know that a call was made, but also what the outcome was. The ‘yellow phone number’ on the customer card has also disappeared: the salesperson simply has no other option than to call via the Click to Call button.

WhatsApp

Calling is, of course, not the only way of following up on leads. WhatsApp is at least as important. For that, you do need a phone number. That’s why, together with LEF, we can ‘open up’ the customer card, as you can see below.

The system shows that the conversation was started via Calldrip, but it also displays the customer’s phone number. This allows the salesperson, for example, to easily send a WhatsApp message from their own phone. At the same time, Click to Call remains available, including automatic call summaries in LEF.

Yet another reason to simply keep using Click to Call.

I personally use this feature daily at the Ligier Store Doesburg – Experience Center. All conversations — sales, service, warranty and follow-up — run through one single button: Click to Call.

The result? Complete insight into what is happening in my store and with my opportunities. No assumptions, no loose ends — just clarity.

In short: do you use Calldrip and LEF? Then you can deploy this feature effortlessly — and lead follow-up finally becomes demonstrably well executed.

Anyone who still wants to lose leads in 2026 due to slow or invisible follow-up is essentially choosing to do so. With Calldrip and LEF, you call faster, smarter and demonstrably better. Not working harder — just better set up.