Blog

Blog

Check out our latest blogs below!

Facebook Advertising and car dealers
24 januari 2018

Facebook Advertising and car dealers

Why Facebook is currently ‘gold’ for dealers! At the moment there are just a few car dealers that use Facebook to advertise. This is unfortunate because Facebook is currently the cheapest channel with the best results, in combination with the best data available. However, many car dealers do not have a good marketing partner who […]

Lees verder
The 5 characteristics of the car salesman 2.0!
24 januari 2018

The 5 characteristics of the car salesman 2.0!

What the Car Sales Buyer 2.0 must meet! Many car companies and dealers find it difficult to turn their car salesman into a car salesman 2.0. The theory is still manageable, but the implementation in practice is much more difficult. Often employees in the company are stuck in their regular work and to organize this […]

Lees verder
How do you view your statistics as a dealer?
24 januari 2018

How do you view your statistics as a dealer?

There is not enough knowledge about the Return on Investment on your marketing spend in the automotive industry! When I am with dealers to show them the ‘Power of Marktplaats’, that is often the first time that these significant statistics are seen. The same applies to the other portals and their numbers. For many car […]

Lees verder
Bynco: right website, right moment
24 januari 2018

Bynco: right website, right moment

Why Bynco really has a chance of success! I am following the American website Carvana.com for a while now. This is a website where consumers can buy a used car online, with above-average interest. Meanwhile, I was hopefully waiting for the Dutch version of Carvana. And here it is: this week Bynco.com is online, a […]

Lees verder
Does a 1 price strategy work in the automotive industry?
24 januari 2018

Does a 1 price strategy work in the automotive industry?

Penske Automotive says it doesn’t and they can unilaterally prove it! Whatever research you read, you usually read the same thing. The 2017 customer wants speed and transparency. If you look at the different generations that buy cars nowadays, it is noticeable that the generation up to 45 years of age wants transparency and does […]

Lees verder
Lead follow-up in the automotive industry, the hybrid method
24 januari 2018

Lead follow-up in the automotive industry, the hybrid method

The hybrid method for cardealers   Many car dealers regularly ask themselves what the best method is for following up on leads. A legitimate question, because the amount of call leads and online leads that the car companies get has been growing for years and therefore it’s important to respond adequately. The first reaction of […]

Lees verder
Do you also give a discount on your asking price three times?
24 januari 2018

Do you also give a discount on your asking price three times?

How often do you give a discount on a new or used car? Today it doesn’t make any sense to price your cars above the market price. The price transparency is so ‘out there’ that only the right price (not necessarily the lowest) will attract the right eyeballs and attention to your stock. This leaves […]

Lees verder
If you can’t make a phone call directly from your mobile website, you are done as a car dealer!
24 januari 2018

If you can’t make a phone call directly from your mobile website, you are done as a car dealer!

Too often we do not realize that the website is our main showroom! In 2017 we will see that a development will continue: the use of data via smartphones. For the sake of clarity, I am talking about internet use on the phone. We are already above 50%, mainly thanks to social media, but the […]

Lees verder
If the carsalesmen do not get better, then a BDC / CCC does not make any sense either!
26 december 2017

If the carsalesmen do not get better, then a BDC / CCC does not make any sense either!

The key to success is not with a BDC / CCC or similar department Many dealers switch to a BDC / CCC model to track leads, hoping to achieve better conversion. In the beginning there are often sweet stories that the conversion is going to get much better. If you look deeper, this is not […]

Lees verder
10 reasons why some dealers are better at following up leads than other dealers!
26 december 2017

10 reasons why some dealers are better at following up leads than other dealers!

Learn from the best dealers! A judoka with a black belt will never learn anything from a judoka with a white belt. That is why it is important to see why some dealers are better at monitoring online leads than others. Ten tips for better conversion in online leads! Number 1 – Respond quickly Speed […]

Lees verder
VorigeVolgende