There is not enough knowledge about the Return on Investment on your marketing spend in the automotive industry! When I am with dealers to show them the ‘Power of Marktplaats’, that is often the first time that these significant statistics are seen. The same applies to the other portals and their numbers. For many car […]

Why Bynco really has a chance of success! I am following the American website Carvana.com for a while now. This is a website where consumers can buy a used car online, with above-average interest. Meanwhile, I was hopefully waiting for the Dutch version of Carvana. And here it is: this week Bynco.com is online, a […]

Penske Automotive says it doesn’t and they can unilaterally prove it! Whatever research you read, you usually read the same thing. The 2017 customer wants speed and transparency. If you look at the different generations that buy cars nowadays, it is noticeable that the generation up to 45 years of age wants transparency and does […]

The hybrid method for cardealers   Many car dealers regularly ask themselves what the best method is for following up on leads. A legitimate question, because the amount of call leads and online leads that the car companies get has been growing for years and therefore it’s important to respond adequately. The first reaction of […]

How often do you give a discount on a new or used car? Today it doesn’t make any sense to price your cars above the market price. The price transparency is so ‘out there’ that only the right price (not necessarily the lowest) will attract the right eyeballs and attention to your stock. This leaves […]

Too often we do not realize that the website is our main showroom! In 2017 we will see that a development will continue: the use of data via smartphones. For the sake of clarity, I am talking about internet use on the phone. We are already above 50%, mainly thanks to social media, but the […]

The key to success is not with a BDC / CCC or similar department Many dealers switch to a BDC / CCC model to track leads, hoping to achieve better conversion. In the beginning there are often sweet stories that the conversion is going to get much better. If you look deeper, this is not […]

Learn from the best dealers! A judoka with a black belt will never learn anything from a judoka with a white belt. That is why it is important to see why some dealers are better at monitoring online leads than others. Ten tips for better conversion in online leads! Number 1 – Respond quickly Speed […]

After the online- and call lead you can also justify the showroom customer in your marketing budget! That we, as a car company, mainly meet and entice our customers online to choose our brand is clear. Your website is the showroom and it has much more impact on your sales numbers than the physical showroom. […]

If you do not have a process to call online leads first, you can force it! Recently I came into contact with Calldrip. Calldrip has a cool concept about the online lead handling. In the early years of Nieuweautokopen.nl we also used something like that and it was called Pushcall. The work order of most sellers […]