The key to success is not with a BDC / CCC or similar department Many dealers switch to a BDC / CCC model to track leads, hoping to achieve better conversion. In the beginning there are often sweet stories that the conversion is going to get much better. If you look deeper, this is not […]

Learn from the best dealers! A judoka with a black belt will never learn anything from a judoka with a white belt. That is why it is important to see why some dealers are better at monitoring online leads than others. Ten tips for better conversion in online leads! Number 1 – Respond quickly Speed […]

After the online- and call lead you can also justify the showroom customer in your marketing budget! That we, as a car company, mainly meet and entice our customers online to choose our brand is clear. Your website is the showroom and it has much more impact on your sales numbers than the physical showroom. […]

If you do not have a process to call online leads first, you can force it! Recently I came into contact with Calldrip. Calldrip has a cool concept about the online lead handling. In the early years of Nieuweautokopen.nl we also used something like that and it was called Pushcall. The work order of most sellers […]

Following leads in the automotive industry How can you best deal with the follow-up of online leads? How are you going to be as successful as possible? These are basic questions that many dealers struggle with, but which are actually very easy to answer. The answer cannot be found in starting or not starting a […]

The Fiat Live Store in Brazil shows how automotive retail will look like, even before Virtual Reality makes its appearance. But what do we do ourselves? Do we wait or ….? For those who do not know the Fiat Live Store: the Fiat Live Store is a showroom concept where the customer can view a Fiat […]