Who determines whether a lead is good or not? Prequalification is a human characteristic and therefore also a characteristic that you see with many sales people when it comes to lead follow-up. A lead with little information, a weird e-mail address, or a phone number with 123456789 is not always treated with the same energy […]

What are good reasons to start a BDC in your dealership? The ‘buzz’ word of the last years in the automotive industry is undoubtedly a BDC or KCC. Or a new department with activities that mainly have to do with the telephone. Often starting with the follow-up of service-related matters, but also increasingly based on […]

Why Facebook is currently ‘gold’ for dealers! At the moment there are just a few car dealers that use Facebook to advertise. This is unfortunate because Facebook is currently the cheapest channel with the best results, in combination with the best data available. However, many car dealers do not have a good marketing partner who […]

What the Car Sales Buyer 2.0 must meet! Many car companies and dealers find it difficult to turn their car salesman into a car salesman 2.0. The theory is still manageable, but the implementation in practice is much more difficult. Often employees in the company are stuck in their regular work and to organize this […]

There is not enough knowledge about the Return on Investment on your marketing spend in the automotive industry! When I am with dealers to show them the ‘Power of Marktplaats’, that is often the first time that these significant statistics are seen. The same applies to the other portals and their numbers. For many car […]

Why Bynco really has a chance of success! I am following the American website Carvana.com for a while now. This is a website where consumers can buy a used car online, with above-average interest. Meanwhile, I was hopefully waiting for the Dutch version of Carvana. And here it is: this week Bynco.com is online, a […]

Penske Automotive says it doesn’t and they can unilaterally prove it! Whatever research you read, you usually read the same thing. The 2017 customer wants speed and transparency. If you look at the different generations that buy cars nowadays, it is noticeable that the generation up to 45 years of age wants transparency and does […]

The hybrid method for cardealers   Many car dealers regularly ask themselves what the best method is for following up on leads. A legitimate question, because the amount of call leads and online leads that the car companies get has been growing for years and therefore it’s important to respond adequately. The first reaction of […]

How often do you give a discount on a new or used car? Today it doesn’t make any sense to price your cars above the market price. The price transparency is so ‘out there’ that only the right price (not necessarily the lowest) will attract the right eyeballs and attention to your stock. This leaves […]

Too often we do not realize that the website is our main showroom! In 2017 we will see that a development will continue: the use of data via smartphones. For the sake of clarity, I am talking about internet use on the phone. We are already above 50%, mainly thanks to social media, but the […]