The hardest lead of all? Only an e-mail address and no response! Logically, everyone prefers to score via an easy and quick lay-up than via a difficult three point. It is no different in car land. As a salesperson, you prefer to only have leads that include telephone number, name and address, postal code and […]

Nieuweautokopen.nl really stops… or not? Today is January 15th and that means that it is exactly three years ago that I sold my company Nieuweautokopen.nl to eBay, and therefore to Marktplaats. Until the takeover it was a turbulent trip with downs and a few small ups, and with the takeover that trip came to an […]

Facebook Messenger is the new e-mail Facebook is well known to everyone and most of us also have used the messaging service of Facebook, Messenger. On the desktop as part of the website, but on the smartphone Messenger has its own app as well. And with the knowledge that more than fifty percent of all […]

Summary of day 2 and 3 of # kain2017 I recently attended a David Kain event in America. I was allowed to speak on the second day of the conference about my journey from cellar to eBay. In other words, I have told you about the way we have traveled to become and stay successful. […]

Do you follow up a Marktplaats lead in a different way than your own lead? We all know that a post on LinkedIn must be different from a post on Facebook. At least, that’s what I’m going for. Another example: if you want to sell a typical men’s product, do you opt for a commercial […]

Give your best leads to your best sellers only The moment I write this, I just finished the first day of the #kain2017 conference in Lexington Kentucky in the United States. The first day is always a day when you fight against your sleep because of the time difference, while you want to be keen […]

Systems such as LEF, Websolve and Automanager provide clarity for those who want it! There are now a number of good Internet Lead Management Systems (ILMS) available for car dealers and car companies, like LEF, Automanager and Websolve. These are systems other than so-called lead hubs, which are no more than structured inboxes of leads. […]

Leads alone say nothing at all… The right information can say a lot about the quality of marketing campaigns at car companies. The result of the investment is often black or white. Google Analytics is in itself a good referee that can show whether something works or not. But it is also immediately dangerous if […]

Cars.com offers more security to car buyers In the US, just like here in the Netherlands, they have a number of large car portals. Autotrader.com and Cars.com are important players who follow the market very closely. Cars.com has recently announced a new feature to offer buyers more security. Security, or the lack of it, has […]

New research shows that we may be leading traffic to the wrong landing page SRP = Search Result Page or the search results on your website or a portal VDP = Vehicle Detail Page or the product page of a relevant car Many car companies that advertise on sites such as Marktplaats, Gaspedaal and Google […]