You can only win offline if you first win online! As a Ligier dealer and owner of Ligier Store Doesburg – Experience Center, I can say from personal experience: if you don’t win online, you’ll never be successful offline. Our focus on a fully digital sales strategy has helped us reach the top, with no […]

Last Saturday wasn’t my best day; I had a bit of a rough start… 😬.
The entire week, I was plagued by a bothersome gout attack, and on Saturday, it was so bad that I could barely walk. So, I called Gerard to say I, unfortunately, couldn’t come to help at the Ligier Store Doesburg – Experience Center. However, after sitting on the couch for a few hours, I started to feel a bit better. And let’s be honest: sitting on the couch on a Saturday morning isn’t exactly exciting, so I decided to go to the store anyway.

With amazement, I watched the interview of Elon Musk and Donald Trump on X. An unfortunate engagement, I think, that does Tesla no good. I remember it like it was yesterday: years ago, I did an interview with a blog that wanted to popularize EV driving. They were shocked by my statement that I found a Tesla to be an immoral car. I didn’t think that because of the car or the technology, but because of all the subsidies at the time. No additional tax, KIA, MIA, and what other financial incentives there were. Moreover, the car even came with free charging. You were practically a loser if you didn’t buy a Tesla…

Consistently hiring new employees, even when you don’t immediately need them, is necessary for many dealership companies. And yet, in practice, this rarely happens. This week, I recorded a video for a friend who owns a dealership to help him recruit two sales managers. It’s not really my job, but with my network, I might […]

The past few weeks have been dedicated to optimizing our virtual assistant Alice, which we developed at #DCDW for use on Marktplaats and with Marktplaats leads. The development was carried out in collaboration with AutoChat, making it a true partnership between #DCDW, with all its knowledge of lead follow-up, and AutoChat, the AI specialist in the automotive sector.

Many car brands generate leads for new cars that are in stock or available for order. This is great, relevant, and relatively easy to convert into good conversations, appointments, and eventually sales. However, many brands also generate leads for new models that have yet to be introduced in our country, even though the car has already been presented worldwide and a lot of information is available online. The brand wants to capitalize on that global interest in the local market.

Many car brands generate leads for new cars that are in stock or available for order. This is great, relevant, and relatively easy to convert into good conversations, appointments, and eventually sales. However, many brands also generate leads for new models that have yet to be introduced in our country, even though the car has already been presented worldwide and a lot of information is available online. The brand wants to capitalize on that global interest in the local market.

It’s summer, many people are having a good time in a sunny foreign country, and those staying at home or working are experiencing a period without traffic jams and with people having time. Because so many people are on vacation, there are naturally fewer people looking for new transportation. The vacation pay boom has passed, […]

Neue #DCDW-Events in Antwerpen und Almere am 19. und 20. November!

November scheint weit weg zu sein, aber für uns ist es sicherlich nicht. Wir sind bereits mit unseren neuen #DCDW-Events für diesen Herbst beschäftigt! Am 19. und 20. November halten wir zwei Digital Car Dealer Workshops, oder #DCDW-Events, ab.

At our Experience Store in Doesburg, and not at the Ligier store, we mainly sell used cars from Lynk & Co and the cars traded in. Selling used cars is significantly easier than selling mopeds. For mopeds, the effect of portals like Autoscout24 or Autotrack is minimal, and only Marktplaats has some impact, although limited.