Just closing leads is a deadly sin! I see them every day and you know it too: leads that are closed with reasons like ‘dot’ (you have to fill in something), ‘not applicable’, ‘no interest’, ‘postpone the purchase’ or ‘buy at another dealer’. The big question is what you can do as sales manager or […]

Breakfast event at the Venetian Hotel in Las Vegas Our Ebay event in Las Vegas, ‘Staying ahead in Digital Automotive’, is now behind us. The purpose of the meeting was simple: we wanted to help dealers and car companies improve in the online automotive. Improve in marketing, getting better in terms of mindset and better […]

At the top of the first page with Google search results is no longer sufficient The fact that it’s vital for car companies to end up high in Google’s search results is known by most entrepreneurs. Therefore, many dealers and car companies have organized their website content quite well when it comes to SEO. Google […]

Just a little while longer and there won’t be any marketeers left… I speak to a lot of online markeeters in the automotive industry. Most of them are tired of hearing the excuses and the panic in the sales department at the end of every month. Too many sales managers don’t understand their own role […]

Research on 20,000 leads has no questions about when to follow up leads best! How many leads come in, when do they come in and what is the best time to call those leads? The answer is simple. The right time to follow up is: immediately, of course! Chances are that the customer is still […]

Leads were labeled as ‘not reached’ and an email is sent immediately just to meet the time limit. You get it: measuring just one KPI – the reaction time – and not measuring anything on the next conversion, makes measuring your success nothing but a joke. So there is no chance of success, at all, […]

Are you going to the NADA 2018 in Las Vegas? If you are going to the National Automobile Dealers Association (NADA) in Las Vegas this year, we would like to invite you for a breakfast session with me and my colleagues from Marktplaats. The session will take place on Friday, March 23, from 07:00 am […]

How do you deal with questions about the best price? In many of my seminars I do a short research a few days before the meeting. I try to find out how companies (unfortunately you cannot reach sellers directly via a portal) respond to a specific question from a consumer about a used stock car. […]

System makes lead monitoring easy and measurable for car dealers and OEM’s Calldrip Inc., the successful online lead tracking system for the automotive industry from the United States, is now also available for cardealers and importers(OEM) in the Netherlands and Belgium. The company signed an agreement with #DCDW, the company of Paul de Vries, that […]