Check out our latest blogs below!
Every platform requires its own way of working!
Do you follow up a Marktplaats lead in a different way than your own lead? We all know that a post on LinkedIn must be different from a post on Facebook. At least, that’s what I’m going for. Another example: if you want to sell a typical men’s product, do you opt for a commercial […]
The difference between a BDC / CCC and an internet department
Give your best leads to your best sellers only The moment I write this, I just finished the first day of the #kain2017 conference in Lexington Kentucky in the United States. The first day is always a day when you fight against your sleep because of the time difference, while you want to be keen […]
How you should deal with your own Internet Lead Management System (ILMS)
Systems such as LEF, Websolve and Automanager provide clarity for those who want it! There are now a number of good Internet Lead Management Systems (ILMS) available for car dealers and car companies, like LEF, Automanager and Websolve. These are systems other than so-called lead hubs, which are no more than structured inboxes of leads. […]
It’s time to really look at the data in the online marketing at car dealers!
Leads alone say nothing at all… The right information can say a lot about the quality of marketing campaigns at car companies. The result of the investment is often black or white. Google Analytics is in itself a good referee that can show whether something works or not. But it is also immediately dangerous if […]
New features make the review of the seller more important in the US
Cars.com offers more security to car buyers In the US, just like here in the Netherlands, they have a number of large car portals. Autotrader.com and Cars.com are important players who follow the market very closely. Cars.com has recently announced a new feature to offer buyers more security. Security, or the lack of it, has […]
Should you let the visit land on the SRP or the VDP?
New research shows that we may be leading traffic to the wrong landing page SRP = Search Result Page or the search results on your website or a portal VDP = Vehicle Detail Page or the product page of a relevant car Many car companies that advertise on sites such as Marktplaats, Gaspedaal and Google […]
How far will you take transparency?
Does the customer want real transparency or not? Last week, Autoscout24 launched the price comparator. An instrument that examines how the price relates to the competition for every car and adheres to a qualification. This qualification can range from a Top Offer to No Data. However, is this the right way to offer transparency to […]
#DCDW Call Track Manager provides insight into origin and success of call leads
Do you know who and why they call you? Research shows that more and more website visits come from the smartphone. This also increases the number of call leads that car dealers receive. Many car dealers do not seem to make optimal use of the call lead. The new service #DCDW Call Track Manager ensures structure and […]
Call Tracking 2.0 for the automotive
Call tracking for car companies ended up in the second phase! #DCDW has, in association with its partner Adcalls, expanded the functionalities for Call Tracking. Call Tracking is already commonplace at Marktplaats, but now there are more and more dealers and car companies that choose to use Call Tracking for all their marketing channels. For […]
The difference between an active and passive lead!
Some OEM’s destroy their sellers through passive leads… Differences between leads have always been there, and will always remain there. But what has changed is the attention from every layer in the automotive industry for (online) leads and their follow-up. It is often the case that the importers in general are not happy with the […]