Check out our latest blogs below!
What is your Form Completion Rate on your dealer website?
Missed leads because of unnecessary fields on your website Dealer websites are getting better and better as parties such as DTC, Autodata and Marble invest more and more in platforms, techniques and people. However, that doesn’t mean that the conversion of visitors to leads will also improve. In fact, in 2018 people will be more […]
Why a very fast follow-up of online leads makes sense
Calldrip Inc gives you a look at the data of over 400.000 leads! Recently, #DCDW became the proud distributor of Calldrip, a tool that allows quick and direct contact with customers and prospects who apply via an online lead form. It works like this: a visitor requests a quotation for a used car via the […]
What do you do with your unsold online leads?
Just closing leads is a deadly sin! I see them every day and you know it too: leads that are closed with reasons like ‘dot’ (you have to fill in something), ‘not applicable’, ‘no interest’, ‘postpone the purchase’ or ‘buy at another dealer’. The big question is what you can do as sales manager or […]
Staying ahead in digital automotive wit eBay #wewinautomotive
Breakfast event at the Venetian Hotel in Las Vegas Our Ebay event in Las Vegas, ‘Staying ahead in Digital Automotive’, is now behind us. The purpose of the meeting was simple: we wanted to help dealers and car companies improve in the online automotive. Improve in marketing, getting better in terms of mindset and better […]
What can Siri do for your car dealership?
At the top of the first page with Google search results is no longer sufficient The fact that it’s vital for car companies to end up high in Google’s search results is known by most entrepreneurs. Therefore, many dealers and car companies have organized their website content quite well when it comes to SEO. Google […]
Why the online marketeer in automotive hates it!
Just a little while longer and there won’t be any marketeers left… I speak to a lot of online markeeters in the automotive industry. Most of them are tired of hearing the excuses and the panic in the sales department at the end of every month. Too many sales managers don’t understand their own role […]
Is the Monday the best day to take off from work, or to call leads?
Research on 20,000 leads has no questions about when to follow up leads best! How many leads come in, when do they come in and what is the best time to call those leads? The answer is simple. The right time to follow up is: immediately, of course! Chances are that the customer is still […]
Why 1 KPI from an OEM doesn’t work in lead follow up!
Leads were labeled as ‘not reached’ and an email is sent immediately just to meet the time limit. You get it: measuring just one KPI – the reaction time – and not measuring anything on the next conversion, makes measuring your success nothing but a joke. So there is no chance of success, at all, […]
Marktplaats is really going to show off at the upcoming NADA2018 in Las Vegas!
Are you going to the NADA 2018 in Las Vegas? If you are going to the National Automobile Dealers Association (NADA) in Las Vegas this year, we would like to invite you for a breakfast session with me and my colleagues from Marktplaats. The session will take place on Friday, March 23, from 07:00 am […]
What is your best price without trade-in?
How do you deal with questions about the best price? In many of my seminars I do a short research a few days before the meeting. I try to find out how companies (unfortunately you cannot reach sellers directly via a portal) respond to a specific question from a consumer about a used stock car. […]