Check out our latest blogs below!
Should you let the visit land on the SRP or the VDP?
New research shows that we may be leading traffic to the wrong landing page SRP = Search Result Page or the search results on your website or a portal VDP = Vehicle Detail Page or the product page of a relevant car Many car companies that advertise on sites such as Marktplaats, Gaspedaal and Google […]
How far will you take transparency?
Does the customer want real transparency or not? Last week, Autoscout24 launched the price comparator. An instrument that examines how the price relates to the competition for every car and adheres to a qualification. This qualification can range from a Top Offer to No Data. However, is this the right way to offer transparency to […]
#DCDW Call Track Manager provides insight into origin and success of call leads
Do you know who and why they call you? Research shows that more and more website visits come from the smartphone. This also increases the number of call leads that car dealers receive. Many car dealers do not seem to make optimal use of the call lead. The new service #DCDW Call Track Manager ensures structure and […]
Call Tracking 2.0 for the automotive
Call tracking for car companies ended up in the second phase! #DCDW has, in association with its partner Adcalls, expanded the functionalities for Call Tracking. Call Tracking is already commonplace at Marktplaats, but now there are more and more dealers and car companies that choose to use Call Tracking for all their marketing channels. For […]
The difference between an active and passive lead!
Some OEM’s destroy their sellers through passive leads… Differences between leads have always been there, and will always remain there. But what has changed is the attention from every layer in the automotive industry for (online) leads and their follow-up. It is often the case that the importers in general are not happy with the […]
3 questions that every dealership with its own CCC / BDC must ask itself
Think about running a CCC / BDC based on KPIs With our knowledge and experience from the #DCDW Virtual BDC, we regularly exchange ideas with dealers who have their own Customer Contact Center (CCC) or Business Development Center (BDC). These are almost always professional and passionate dealers who want to get the most out of […]
The transfer of a qualified lead from the BDC to the seller is crucial!
Maximum success with a qualified lead is done with the transfer! Leads come in many shapes and sizes. Every lead, including the leads that you get from a CCC or BDC (internal or external), is unique. The best chance of a successful conversion is the qualified lead, so a lead that has already been prepared […]
5 tips for dealing better with your telephone leads in the car company!
5 tips for better conversion in telephone leads The most successful car sellers know: the very best lead with the most chance of a sale is the telephone lead. At the same time, it is not only the lead with the highest conversion, but also the lead that is most mistreated within our industry. With […]
The disconcerting truth of a mystery research in Belgium about automotive leads
Research from 2dehands.be/2ememain.be shows that there is still a lot to be gained for dealers Recently, in association with 2dehands.be/2ememain.be, we organized a #DCDW- Digital Car Dealer Workshop in Brussels for Belgian car companies. For a full audience, Christophe Grosjean presented a research on lead follow-up on behalf of 2dehands.be. How do professional car companies […]
Transparency, speed and attention are the 3 online topics that are important for car companies in 2017!
Are you transparent, fast and do you have the attention of the customer? That is of upmost importance in 2017! Many dealers and car companies often ask me how they should set up their online environment and what is really important these days. Apparently, it’s known that it is only a matter of time before, […]