At our Experience Store in Doesburg, and not at the Ligier store, we mainly sell used cars from Lynk & Co and the cars traded in. Selling used cars is significantly easier than selling mopeds. For mopeds, the effect of portals like Autoscout24 or Autotrack is minimal, and only Marktplaats has some impact, although limited.

What Can You Do With This Opportunity? At Calldrip, we screen many conversations for quality. We pay attention to both the quality of the lead and the quality of the salesperson. The salesperson, usually a hardworking opportunist who seizes every ‘easy’ chance to sell a car, also misses many opportunities. One of those often missed […]

Nothing is easier than standing on the sidelines and saying how it should be done in the car business while doing nothing yourself. I must honestly admit that I was guilty of this in recent years. Sure, I had experience, but today’s world is different from when I was a SsangYong dealer in 2009. Nowadays, as dealers, and in this case as a Ligier dealer, we have so many fantastic systems that help us manage the hustle and bustle of the day better… Or so I thought!

The past few weeks I have been busy with “Alice from Marktplaats”. Alice is a service we launched a few years ago to take over the follow-up of Marktplaats leads for car dealerships, achieving better results.

Sure, there’s no definitive answer to that, what works for me doesn’t necessarily work for someone else. One thing is clear: if you don’t win online, it becomes very difficult to win offline. On the other hand, if you want to win online, you need to leave your gut feeling at home and rely on data. My feeling means nothing if it cannot be substantiated with numbers and data.

Last Monday, on Whit Monday, I got to run the store in Doesburg all by myself! Gerard was on a well-deserved week-long vacation and Duncan also had a day off… although Duncan was there for an hour to make all the price cards, because I can’t do that… but after that, it was me, myself, and I in Doesburg!

In the past few days, I was in Verona at the Automotive Dealer Days, where I had the opportunity to give a presentation about TikTok and the way we sell city cars at the Ligier Store Doesburg. It was a nice story, if I may say so myself, and the feedback was great! It was […]

Over the past few weeks, I’ve frequently discussed online leads at the Ligier Store and the Experience Store Doesburg with my managing director Gerard Franken. Occasionally, we miss a lead, and in a way that makes me think from a distance, it could have been better or different. To put it in the right perspective: we then didn’t call for the fourth or fifth time, instead of missing the first call attempt. But missing is missing!

Since we successfully launched the Calldrip Automotion Scoring, we have been receiving a lot of emails and calls from salespeople about their appointment rate! I’m happy about that because it indicates that salespeople are increasingly understanding that managing the conversion between the various steps with online leads is crucial to ultimately achieve better and higher conversion from leads to sales.

Our #DCDW Events took place last week, and they were very well attended! We scanned 72 participants in Antwerp and had 176 guests in Almere, not counting our team members. The #DCDW meetings are increasingly well attended, and from what I hear, it’s because the content resonates! Of course, networking is part of it, eating croquettes is part of it, but the focus is on the content.